Wholefoods to deeply nourish

Where wellbeing starts

We get it. Life is crazy busy and fitting in all the essential nutrients into your family’s diet is no piece of cake!

Wellbeing starts with a balanced wholefood diet, so we’re here to bridge that gap between running-out-the-door breakfasts, vegetable fights with toddlers, and those days that have involved a few too many pieces of cake (no judgement here!) with concentrated wholefood nutrition that easily fits into your daily routine and provides deep nourishment for the whole family.

Real nutrition, that delivers real results, and tastes really delicious? That’s what we’re here for.

  • Australian Made

  • Natural + Organic

  • Family friendly

  • Science Backed

Our story

Founded in 1998, Nutra is an Australian family-owned company, based in Northern NSW, with a clear purpose: to create natural, easy & delicious health foods that genuinely improve wellbeing.

Born from personal health challenges and one simple truth: that even a balanced diet can leave nutritional gaps. From recovering immunity, gut health recovery, post-partum hair loss/pregnancy support, to supporting kids’ growth and development during growing phases and bouts of illness. [more]

At the time, no product on the market met the uncompromising standards of purity, taste, and efficacy that founders Mark & Darlene, and their daughters Ricki & Britt, were seeking. So they developed their own science-backed formulations made from organic and natural wholefoods, to solve health needs with a naturally delicious and easy to use solution.

From the beginning, the brand was built on dedication and sacrifice. The family juggled multiple jobs for years, mortgaged the family home, and all moved in together to continue growing the brand while upholding the highest standards of quality. The family always believed that sacrifice for something you truly believe in would always pay off - and it did! Their unwavering commitment to healthier living, and their desire to see those around them in their family and community flourish, saw the business grow purely through word of mouth for the first 17 years.

Today, Nutra is driven by a team of nutritionists, naturopaths, and health experts who share one common goal: to deeply nourish 10 million people. Each idea and product is put to the test to determine if it meets the Nutra standards of innovation, quality, efficacy and taste. The team follows the motto that if we wouldn’t give it to our own families or take it ourselves, then it’s not ready for our Nutra family.

Every product is crafted from premium, evidence-based ingredients, blending the best of nature with robust nutritional science - making healthy living simple, easy and delicious for the whole family!
Born from personal health challenges and one simple truth: that even a balanced diet can leave nutritional gaps. From recovering immunity, gut health recovery, post-partum hair loss/pregnancy support, to supporting kids’ growth and development during growing phases and bouts of illness.

At the time, no product on the market met the uncompromising standards of purity, taste, and efficacy that founders Mark & Darlene, and their daughters Ricki & Britt, were seeking. So they developed their own science-backed formulations made from organic and natural wholefoods, to solve health needs with a naturally delicious and easy to use solution.

From the beginning, the brand was built on dedication and sacrifice. The family juggled multiple jobs for years, mortgaged the family home, and all moved in together to continue growing the brand while upholding the highest standards of quality. The family always believed that sacrifice for something you truly believe in would always pay off - and it did! Their unwavering commitment to healthier living, and their desire to see those around them in their family and community flourish, saw the business grow purely through word of mouth for the first 17 years.

Today, Nutra is driven by a team of nutritionists, naturopaths, and health experts who share one common goal: to deeply nourish 10 million people. Each idea and product is put to the test to determine if it meets the Nutra standards of innovation, quality, efficacy and taste. The team follows the motto that if we wouldn’t give it to our own families or take it ourselves, then it’s not ready for our Nutra family.

Every product is crafted from premium, evidence-based ingredients, blending the best of nature with robust nutritional science - making healthy living simple, easy and delicious for the whole family!

Quality ~ Our promise is simple — if we wouldn’t feed it to our own kids, it’s not going in our products. We use only the best wholefood ingredients that truly work.

Authenticity ~ No filters — just us. Our team, our partners, and our imagery reflect real people and real results. We celebrate what’s natural, honest, and beautifully authentic.

Genuine Care ~ Every purchase makes a difference. Through our i=Change partnership, we donate $1 from every online order to support community and sustainability projects.

Fun ~ Who said healthy is boring? Not us! We bring the colour, flavour and personality to the wellbeing party.

When it comes to sourcing our natural ingredients, we choose provenance, nutritional value and quality over cost. We audit all of our suppliers and each ingredient based on over 15 strict parameters, and follow a rigorous quality control process to ensure only the purest ingredients end up in our products. This means no compromise on ingredients, no fillers, and no synthetics. Only nutrition-packed wholefoods that taste amazing and deliver maximum benefits for you and your family.
Our in house health food lab consists of a highly experienced team of Research & Development experts including Naturopaths, Nutritionists, and Food Technologists working together to look at all aspects of how the body absorbs nutrients, and developing proven and nutritionally superior formulations that work for your body. From immunity, gut health, glowing skin and everything in between, our natural formulations are the cream of the nutritional crop to support every aspect of wellbeing.
We are a force for good to create well-being and confidence for us all. We have a genuine love for people & the planet. Since our humble beginnings in 1998, we believe well-being includes deeply nourishing our bodies and caring for our community. It’s in our DNA as a family business. We are on a journey to create a more sustainable business. We have an unwavering desire to work in harmony with our people and planet, minimise our impact on the environment, meeting today’s needs without compromising future generations’ well-being. We are fully aware of our responsibilities towards society and the environment. We are working towards improving the way we do business and seeking opportunities to create positive change. Our focus is to reduce our carbon emissions, become less wasteful and drive more conscious consumption through our own operations whilst deeply nourishing people. We are also committed to removing and reducing single-use non-compostable plastics from our own operations. Our warehouse operations have already transitioned to 100% biodegradable and kerbside recyclable plastics, and 99% of our product packaging is completely plastic-free.
Wellbeing doesn’t have to be boring, hard or unattainable. We make it delicious, uncomplicated and accessible for everyone! We understand how important it is for our products to fit into your everyday life, which is why we have such a wide variety of formats and flavours so you can pick what suits your lifestyle best. And if you’re in need of inspiration, you have come to the right place… we have hundreds of delicious, easy, wholefood recipes freely available on our website that will have you cooking your way to better wellbeing in no time.
B Corporations, or ‘B Corps,’ are businesses verified to meet the highest standards of social and environmental impact, accountability, and transparency. Being B Corp Certified means Nutra Organics goes beyond business as usual - we’re independently recognised for doing good for people and the planet. Every purchase you make supports ethical practices, community wellbeing, and a healthier, more sustainable future.
Our entire range has been 3rd party tested for a premium quality assurance you can trust. We’ve checked for heavy metals and glyphosate - and passed with flying colours! The independent lab tested down to 0.01 parts per million (the minimum amount detectable), and there was no glyphosate detected in any of our products.⁠ Plus, heavy metals are well below the safety limits set by FSANZ. Because there are traces of heavy metals present in almost all natural foods, what’s important to note is that there is no heavy metal contamination above what is naturally present and safe to consume in our products.Ensuring our products are as clean as they are effective is important to us.
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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

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b-corp certfied

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Third party tested

Certifiably doing good

We're B-Corp certified
B Corporations, or ‘B Corps,’ are businesses verified to meet the highest standards of social and environmental impact, accountability, and transparency. Being B Corp Certified means Nutra Organics goes beyond business as usual - we’re independently recognised for doing good for people and the planet. Every purchase you make supports ethical practices, community wellbeing, and a healthier, more sustainable future.
Learn moreDetail Read 2025 sustainability report
Driven by our nutrition-led team of nutritionists, naturopaths, and health experts

Project Give Back

We believe wellbeing includes deeply nourishing your body and caring deeply for your community – both people & planet. We donate $1 from every online order through i=Change, and the best part is our customers get to choose where our donations go!

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Total we’ve raised and counting…

Feed Aussies in crisis

Our objective is to provide food relief through our partnership with the Food Bank, where every $1 donated provides 2 meals.

PROTECT A WOMAN

$50 provides a hot meal and a safe, comfortable place to stay for one night. In partnership with Women’s Community Shelters.

REDUCE NEED AND WASTE

Our objective is to provide essential goods through our partnership with Good360, where every $1 donated translates to $20 worth of new and essential items for a person in need
our sustainability journey
Us vs Other brands
From formulation to manufacturing, every decision we make is guided by quality, integrity, and people over profit.
Ours
Theirs
We use organic ingredients wherever possible Use cheap ingredients
No synthetic ingredients. No artificial additives Packed with artificial flavours fillers & sweeteners
We manufacture all our products in Australia using local partners Manufacture overseas to cut costs
We are B-Corp certified & are regularly assessed on our commitment to people and the planet Put profits first
We develop everything in house in our lab with a team of Nutritionists & Naturopaths hand selecting every ingredient Contract manufacture & outsource product development processes
We are third party tested for a quality assurance you can trust Formulations have not been independently verified for efficacy quality or safety
We are sustainability minded from our packaging right down to our Head Office composting Cut costs with packaging & don’t consider the environment

DELICIOUS RECIPES