Born from personal health challenges and one simple truth: that even a balanced diet can leave nutritional gaps. From recovering immunity, gut health recovery, post-partum hair loss/pregnancy support, to supporting kids’ growth and development during growing phases and bouts of illness.

At the time, no product on the market met the uncompromising standards of purity, taste, and efficacy that founders Mark & Darlene, and their daughters Ricki & Britt, were seeking. So they developed their own science-backed formulations made from organic and natural wholefoods, to solve health needs with a naturally delicious and easy to use solution.

From the beginning, the brand was built on dedication and sacrifice. The family juggled multiple jobs for years, mortgaged the family home, and all moved in together to continue growing the brand while upholding the highest standards of quality. The family always believed that sacrifice for something you truly believe in would always pay off - and it did! Their unwavering commitment to healthier living, and their desire to see those around them in their family and community flourish, saw the business grow purely through word of mouth for the first 17 years.

Today, Nutra is driven by a team of nutritionists, naturopaths, and health experts who share one common goal: to deeply nourish 10 million people. Each idea and product is put to the test to determine if it meets the Nutra standards of innovation, quality, efficacy and taste. The team follows the motto that if we wouldn’t give it to our own families or take it ourselves, then it’s not ready for our Nutra family.

Every product is crafted from premium, evidence-based ingredients, blending the best of nature with robust nutritional science - making healthy living simple, easy and delicious for the whole family!