Why Women Are Choosing Matcha Instead Of Coffee?

Matcha has seen a huge wave of popularity lately and thousands of women are swapping their morning coffee for this delicious, potently nutritious, antioxidant rich beverage. So what’s better? Matcha or Coffee? We’ve put together an overview of why this swap is a good idea.

What is Matcha?

Matcha is a delicious tasting, powerfully nutritious green tea that originated in Japan and has been consumed for hundreds of years. It comes from the same plant as normal green tea (Camellia Sinensis) but is grown and harvested a bit differently. Regular green tea is cultivated and harvested in the sun, whereas Matcha green tea is moved into the shade for a period of time prior to harvesting (usually about three weeks). The loss of sunlight means that the plant responds by upregulating the amount of chlorophyll in an attempt to absorb more sunlight. This results in a higher antioxidant content, brighter colour and more balanced flavour. Matcha naturally contains some caffeine, but it comes as part of a comprehensive and complimentary nutritional profile that both energises and soothes.

Matcha Latte vs Coffee

Matcha and coffee both make great energy boosting, wake-me-up drinks and we certainly will never say anything negative about coffee (we love you), but matcha does have more benefits and a lesser chance of causing any side effects.

Slower, more sustained energy release

The way coffee (particularly black coffees) release caffeine can cause a quick spike in energy, adrenaline, and an increased heart rate. This can then result in an equal but opposite energy crash not long after, making you reach for another cup. Matcha, on the other hand, releases its caffeine more slowly, in a more sustained way.

‘Tired but wired’ vs ‘Calm but alert’

Caffeine is a stimulant, and how quickly you feel its effects can vary between drinks. Matcha releases its caffeine more gradually and also contains the amino acid L-Theanine, which is associated with a feeling of calm alertness. Matcha is like driving more economically so that you can make it to the next fuel station.

Not addictive

If you accidentally miss your morning Matcha, there are no expected side effects such as fatigue, headaches or nausea. All of these are common side effects when skipping a coffee.

Recipe featured: Matcha & Pistachio No Bake Cheesecake

Make the Swap

Looking to swap your coffee habit for matcha? Our Collagen Matcha Latte is made with premium Japanese DōMatcha® naturally containing antioxidant catechins, and has a gentle, beginner-friendly flavour that's perfect for first-time matcha drinkers. It has just 0.2g of sugar per serve, plus 50% RDI vitamin C from sea buckthorn juice, and hydrolysed collagen peptides which are globally renowned and scientifically studied to nourish from within. Dairy-free, gluten-free and 100% delicious it's no wonder women are making the swap from coffee to matcha. Join thousands of women who are switching up their morning routine with Collagen Matcha Latte.